INTERACTIVE MARKETING

The Internet offers a massive, live, interactive audience. Immediate. Responsive. Definable. Constantly on the grow. Your business website is a doorway to targeted Internet market segments. There is no question about the viability is this giant marketplace. Is it a gateway to potential for your business? Or is it, inadvertently, a revolving door? If you are a consumer based or B2B company marketing on the Internet, you have one basic question to ask and answer. How much Internet potential relative to your business are you leaving under the table? Unnoticed. Untouched. Unfulfilled.

REACH

LEAD GENERATION

MAXIMIZE RESPONSE

WEB TURF

MEDIA TRACTION

MARKETING CONSULTING

HOW TO GET STARTED

REACH

In 2004, US online population topped 200 million. Big numbers. Big opportunities.

Nielsen/NetRatings, said its survey from February, 2004 showed 204.3 million people or 74.9 percent of the over-two population of 272.8 million. That was up nine percentage points from the same period a year ago.

"In just a handful of years, online access has managed to gain the type of traction that took other mediums decades to achieve," said Kenneth Cassar, director of strategic analysis at Nielsen/NetRatings. The survey, which measured access as opposed to usage, found that women represent a higher proportion of Web surfers, with 82 percent or 34.6 million women between the ages of 35-54 accessing the Internet at home. Some 80 percent of men in this age or 32.4 million, had Web access, the survey found. Seventy-seven percent of females in the 25-34 age group are Web surfers, while 75.6 percent of males in this age bracket have Internet access. "Women make the majority of purchases and household decisions, so it's no surprise that they are utilizing the Internet as a tool for daily living," said Cassar.

The Internet user population now offers demographics and psycographics similar to traditional marketing population segments. And it reaches consumer and business people in the best possible environment. Their home. Their office. When they choose. Who and what they choose. It is a rich marketing and sales environment. For certain, your target audience is also an Internet interactive audience. How do you generate qualified marketing leads efficiently, economically and without risk?

in this highly populated interactive environment.

LEAD GENERATION

The world's best lead generation system is available 24/7 in real time. The Internet search engine system sends bots (programmed electronic robots) to your website. The bots index your web pages into search categories according to your content. When a user types a search parameter, the search engine reads its index and responds with SERPS (Search Engine Return Pages). Why is this the best lead generation tool known to man? The consumer user initiates the process and is qualified to definable categories by the search parameters entered. If your website is optimized for the appropriate categories you will rank high in the search and may well have a new, qualified prospect visiting your website. The Internet search engine system is a dynamic referral machine. Qualified one-on-one referrals 24/7. Mass marketing to niche marketing to a one-on-one sales environment in a one-step response. Immediately. In real time.

MAXIMIZED RESPONSE

How do you take full advantage of the search engine marketing & prospecting response system? Simple. You have to maximize response in just two places. The first place is the external search engine marketing environment. That means getting your key marketing pages optimized for search engine indexing, positioning, and ranking. With that accomplished, you will be reaching the audiences you have targeted every day of the year. The second place is your website. The key marketing pages have to be optimized as search landing pages. When the referral prospects come, you have to maximize a positive response from them. Let them know their search was fulfilled. Otherwise, your reception web page is a revolving door. Your pages need to be optimized for the user and to move them systematically to the information they are searching for or to point of sale. If you maximize response on these two major response areas, you have developed a real competitive edge. Cyntrum offers SEM (search engine marketing) packages, Google based consulting services and web development services that are designed to maximize your interactive marketing opportunities.

THE TURF CONCEPT

Product branding and positioning wars are well known in the consumer marketing arena. B2B companies face similar competitive environments in niche categories. The turf wars have expanded to the Internet. The opportunity for Internet turf building is new and dynamic. You can indirectly own key branding and positioning search phrases. You can be king of the hill in important search indexing categories. What's that worth to your company? It's immeasurable. We can help you define your turf opportunity and provide fast, easy solutions to accomplish your turf goals. Cyntrum offers you WebTurf.

MEDIA TRACTION

In tradition marketing, you think media mix. Print. Broadcast. Direct mail. Telemarketing. You operate with media budgets. Media is a message delivery highway and you're good at it. You have to be to stay competitive. The Internet is a giant, all-in-one, prospect referral and delivery system. It pays to get good at it too. Its becoming essential. Cyntrum's WebTurf system is focused on building traction through Internet media. Media traction means more delivery wheels on the ground. It means gaining and holding Internet turf. It works like traditional media and marketing but faster. Cyntrum has developed a new support media to augment the dynamic Internet media options. Check it out.

MARKETING CONSULTING

In today's volatile marketing environment, it is important to maximize your business website potential and build traction and web turf. That's where Cyntrum comes in. Our services are professional and affordable. Always tailored specifically to your needs. Search engine prospecting and marketing. Website development. Standards compliance. Tiered, interactive solutions. Internet risk management. Secure, automated payment processing. Email spam and virus protection. Collaboration opportunities. Media mix analysis. Strategic planning and positioning. Cyntrum knows the traditional business world and the Internet business world first hand. We know technology and marketing. We know how to make it work for you. Contact us for more information or a quote for services.

WHERE TO START

Start with our website potential profiler. Answer the relevant questions and get your score by category. It is fast and secure. An FAQ is provided for solutions. Profiling is the heart of marketing processes. On site and off site Internet marketing is the heart of maximizing website potential. The Website Potential Profiler will give you a jump start on success.